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Search Engine Optimization

Search Engine Optimization in Armenia
Search Engine Optimization in Armenia
Search Engine Optimization in Armenia

About Search Engine Optimization

SEO (Search Engine Optimization, Search Engine Optimization) is a comprehensive development and promotion of a website to reach the first positions in search engine results (SERPs) for selected queries in order to increase traffic and further generate income.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

Indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Today, most people are searching on Google using a mobile device. In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.

In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version. In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.

When writing the article, Wikipedia materials were used, for which we thank the authors.

Dear friends! For development, placement, media planning, analysis, SEO and SMM promotion, BTL and advertising monitoring in Armenia, please call 091 750075 or send a request by e-mail info@focusmediagroup.org

Radio Advertising in Armenia

Radio advertising is the most effective advertising medium in Armenia today. Considering the unique capabilities of radio and proper media planning, very high efficiency can be achieved.

This is ensured by fairly low prices for radio advertising, where you can promote goods or services 100 percent.

If we add to this a unique offer and a high-efficiency radio commercial, then it is obvious that radio advertising is the most efficient tool and also the cheapest one.

Printing services

Our printing studio creates unique opportunities for our clients who need beautiful corporate envelopes or letterheads, who want to make a unique business gift or want to have clothes with the company logo at exhibitions.

A wide range of business souvenirs, T-shirts, pens, cups, flash drives, etc. which will create an effective company image. Here you can also order the design and printing of advertising business cards, flyers and booklets.

High-quality search engine promotion in Armenia and the CIS requires a certain set of measures. Depending on the region, the search engine, the characteristics of the site and the customer's business, promotion techniques differ.

More than 18 years of our experience will ensure you the best commercial result.