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Literate advertising is the key to your business success | Arthur Azaryan

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Positioning

Marketing in Armenia
Marketing in Armenia
Marketing in Armenia

Positioning

To have a successful and stable business, we should hold a certain place in the market.Positioning reflects your position in the market, your differences and advantages over the rivals, which dug in the consumers' conscience. Positioning aims at conferring a position to your company, your brand, product or service, differing from those which already belongs to someone.

Advertising campaigns and other marketing influences on the market, being implemented without a developed strategy, increase the marketing costs and do not give the outcomes obtained as a result of the actions performed in accordance with a developed positioning strategy.

"Focus Media Group" Agency is ready to develop and perform strategic actions to determine, conquer and secure the position of your company, brand, product or service in the market. Intensive development of the company and reliable holding of the conquerred market position will become a result of these actions .

The following marketing work is presented for that:

  • 1. Complex marketing research:
  • - investigation of consumers,
  • - investigation of the competitive environment,
  • - investigation of the marketing communication channels and determination of those though which external influence on the market will be carried out,
  • - determination of the market tendencies,
  • - determination of the market position at this stage,
  • 2. Determination of the desired market position, upon occupation of which the company will develop intensively.
  • 3. Development of a positioning strategy (order of the actions for achievement and securing of the desired market position).
  • 4. Implementation of the developed strategy:
  • - Implementation of a number of marketing changes inside the company (if required)
  • - Implementation of a number of external marketing influences on the market through:
  • - PR (Public relations) and advertisng in press, Internet, TV and Radio.
  • - Direct proposals with clear description of the company's certain position.
  • - Outdoor advertising.
  • - Representation of the company in sectoral exhibitions.
  • - Other influences on the market are possible as well.

Dear friends! For development, placement, media planning, analysis, SEO and SMM promotion, BTL and advertising monitoring in Armenia, please call 091 750075 or send a request by e-mail info@focusmediagroup.org

Radio Advertising in Armenia

Radio advertising is the most effective advertising medium in Armenia today. Considering the unique capabilities of radio and proper media planning, very high efficiency can be achieved.

This is ensured by fairly low prices for radio advertising, where you can promote goods or services 100 percent.

If we add to this a unique offer and a high-efficiency radio commercial, then it is obvious that radio advertising is the most efficient tool and also the cheapest one.

Printing services

Our printing studio creates unique opportunities for our clients who need beautiful corporate envelopes or letterheads, who want to make a unique business gift or want to have clothes with the company logo at exhibitions.

A wide range of business souvenirs, T-shirts, pens, cups, flash drives, etc. which will create an effective company image. Here you can also order the design and printing of advertising business cards, flyers and booklets.

High-quality search engine promotion in Armenia and the CIS requires a certain set of measures. Depending on the region, the search engine, the characteristics of the site and the customer's business, promotion techniques differ.

More than 18 years of our experience will ensure you the best commercial result.