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Brand Development and Promotion

Marketing in Armenia
Marketing in Armenia
Marketing in Armenia

Brand Development and Promotion

The world marketing experience shows that the competition, with a product price as a basis, leads to reduction of profitability and inability of an enetreprise or product to develop. Continuous reduction in price causes the enterprise's running at a loss, poverty of the market and, as a result, deterioration in the product quality. To avoid this, it is necessary to diverge from the price competition and search another approaches in relations with consumers and rivals. Creation of a brand, aimed at prevalence in the market and high profit earning in the future, is the basic of such approaches.

"FOCUS MEDIA GROUP" Marketing Agency offers the brand development and promotion services by a technology developed by our specialists.

In brief, brand creation includes the following processes:

  • 1. Complex market research.
  • 2. Determination and thorough research of the target segment on which the brand will be positioned.
  • 3. Development of the brand positioning concept (determines the brand essence in the market).
  • 4. Development and testing of the brand name and design.
  • 5. Development of a strategy of the brand promotion in the market.
  • 6. Brand promotion.
Dear friends! For development, placement, media planning, analysis, SEO and SMM promotion, BTL and advertising monitoring in Armenia, please call 091 750075 or send a request by e-mail

Radio Advertising in Armenia

Radio advertising is the most effective advertising medium in Armenia today. Considering the unique capabilities of radio and proper media planning, very high efficiency can be achieved.

This is ensured by fairly low prices for radio advertising, where you can promote goods or services 100 percent.

If we add to this a unique offer and a high-efficiency radio commercial, then it is obvious that radio advertising is the most efficient tool and also the cheapest one.

Printing services

Our printing studio creates unique opportunities for our clients who need beautiful corporate envelopes or letterheads, who want to make a unique business gift or want to have clothes with the company logo at exhibitions.

A wide range of business souvenirs, T-shirts, pens, cups, flash drives, etc. which will create an effective company image. Here you can also order the design and printing of advertising business cards, flyers and booklets.

High-quality search engine promotion in Armenia and the CIS requires a certain set of measures. Depending on the region, the search engine, the characteristics of the site and the customer's business, promotion techniques differ.

More than 18 years of our experience will ensure you the best commercial result.